We monitor and analyze Internet markets,
develop and deliver business models.

Innovative business models better lives

Our Internet activities go back into 1993. In that year, the two friends, Jon Boner and Gerhard Budde, founded Binaïs BV in Amsterdam. Binaïs used the hub for its international M&A business in the direct marketing field. Occasionally, we improved business models to make a bride more interesting. Later, when Gerhard Budde lived in Belgium, Jon Boner moved the company to Switzerland. Binaïs GmbH, Zurich, continued the M&A business and developed Internet-based business models. These models were equipped with the necessary software.

Today, Binaïs is a stock company and has the primary field of activity in the observation and analysis of Internet markets. It develops business models for discovered opportunities. Starts the business with its own money and is then looking for investors to boldly penetrate the market. Binaïs still maintains the M&A business when an interesting opportunity arises.

Recently, more and more stationary retail companies are pushing into the Internet business. Also manufacturers are looking to expand their distribution base through the Internet sales. If this companies lack the necessary knowledge and skills, we can make a significant contribution to the success of the project.

Some business models seem to work successfully over decades. But when we look closely, we see how they have been constantly changed. The very successful business models have anticipated or even initiated developments, and they have changed markets and how we live. And, most importantly, they have made companies financially successful.

A well deployed innovative business model takes an organisation from where it is now to where it could ideally be tomorrow. Understanding the gap between a current state and an ideal future state is the foundation to create a world changing business model. A well thought out and powerful implemented new model or the outstandingly reworked existing model bridges from here to there. And both need deep insights into people’s behaviors, hopes and desires, and into the undercurrents of change. Creative thinking draws the unseen and unknown into a possible future. It creates multimillion opportunities. Innovative business models often disrupt markets and always better lives. Sometimes they enrich the world. And sometimes they change the world too.

Selected business models

Analyzed, developed, delivered.


soonsy provides its customers exclusive market and consumer insights for operational, tactical, and strategic business performance. We developed the model in 2015 and sold it at the end of the year to the founders of soonsy AG who backed the company with 0.2 million share capital and an additional cash inflow of CHF 0.8 million. They successfully launched soonsy early 2016 and meanwhile developed the business model further. We’re still involved by providing management support. www.soonsy.com In 2017 soonsy needs a capital inflow of CHF 3 Million. Currently, we are engaged in the search for a suitable investor.

there be Light

We founded the there be Light GmbH in August 2014. The driving force behind the business model was the planned cooperation with an existing company of the LED industry and a large global engineering firm. The mission of there be Light consists in the analysis, planning, installation, renewal, maintenance and financing of LED systems. In 2015, we handed the company over to the current owners. They renamed there be Light into LumiSwiss GmbH.


To support evidence-based health care through research, teaching and services. Ceb examines whether existing or new findings or technologies in medicine bring real benefits to the patient. Ceb develops and communicates the methodology of evidence-based medicine in order to examine and prove the quality of research results and their applicability in practice. And ceb creates with its own research projects evidence of frequent and decisive problems in the health care with the aim to increase the benefit for the patients decisively. web-institute.org

Index Payment

In the past, there was something like a wall between people in extreme poverty and others who were better off. This wall was considered insuperable, there was hardly any way to normal – as a slum dweller, was born to die as such. But for some years the wall is gradually crumbling away, and we see people in the transition from absolute poverty to what is a new middle class in the affected countries. The people in the transition often operate a micro business, which is to help them to enter the middle class. Their customers live in the slums or in the neighboring areas, where the new middle class settles.Their facilities are mobile and they are on the move. Usually, they do not have a bank account, no credit card, and certainly no credit. As a rule, they can not afford a microcredit because interest rates are simply too high at 12 to 48% annually. This is where Index Payment comes into play with a smart, fingerprint based, payment system combined with an affordable credit.

Innovative business models disrupt markets and enrich the world.


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True pioneers

If innovative business models are to be successful, they need pioneers. From our point of view, our customers are the true pioneers. They test a new achievement, a new company, an unknown endeavor. There are few to no reports of results. They can not rest assured that others have preceded. They must trust our statements. They are impressed by the idea and have the courage to try them out. We would like to thank our customers. Like to know more? Please, write to me.

Jon Boner, Executive Chairman Binaïs Ltd